Our Story

 Protecting Every Dog

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Who We Are

“Dogs have always been at the heart of my life. My first whippet, Flynn, was the inspiration behind the Playcoat. Unfortunately, he was attacked by an off leash dog ripping a dinner plate wound from his shoulder blade. 

Flynn was my world and I struggled going on a walk and enjoying them again, so I said sarcastically he needs to wear armour... and 5 years later I launched the Playcoat.”

Lucy West LLB
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Our Vision

What is life without a dog? We believe our companions give us immeasurable joy and in return, it is our duty to safeguard their lives — free from the worry of injury and limitation.

At West & Jones, this is our promise:

  • To pursue perfection in every detail, creating garments that protect without ever restricting a dog’s natural movement.
  • To uphold the tradition of British craftsmanship, delivering quality without compromise.
  • To honour sustainability, choosing natural materials where possible, incorporating components from recyclable plastics, and presenting our work in recyclable packaging.
  • To provide reassurance beyond the product, with dependable aftercare, tailored advice and a trusted repair service.

At the heart of all we do is a simple truth: you and your dog are the reason we exist. 

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