SLEEK DESIGN &
Protecting Dogs' Lives
Extremely Strong
Waterproof
Handcrafted all the UK
Five Years of Development
Five years of dedication, testing and prototyping to achieve the best coat to protect your dog.
Carefully designed, with the fewest panels for increase strength to a wider neck, so the excess material is likely to be grabbed rather than your dog's neck.
Lightweight, but Strong
Innovatively crafted, the Playcoat combines the latest in protective fabric technology with all the comfort and practicality you’d expect from a traditional dog coat.
With veterinary consultation fees starting at £100—and treatments for dog bite wounds often running into the thousands—the Playcoat offers invaluable peace of mind, protecting your dog from harm before it happens.
The Perfect Fit
At West & Jones, comfort and protection The Playcoat is thoughtfully designed with a central chest panel and open leg panels to allow complete freedom of movement. Easy to wear, it fastens with reinforced Velcro, cross-stitched for lasting durability.
A deliberately baggy neck is a standard feature, providing a protective area that can be grabbed in the event of an attack, safeguarding your dog’s throat.
The Best Dog Coat (In our Opinion)
We did not stop at the protective fabric — the Playcoat is designed for everyday use, balancing strength, comfort, and practicality.
Key Features:
- Waterproof – protection from the elements, whatever the weather
- Machine washable – effortless care for daily wear
- Reflective strips – added safety in low light conditions
- Rear leg straps – for a secure, stay-in-place fit
- Hardwearing Velcro – reinforced for lasting durability
- Harness & collar access – designed with convenience in mind
- Lightweight & flexible – comfort without compromise
Why does my dog need Protection?
Every day in the UK, an estimated 273 dogs lose their lives to attacks. But the impact goes far beyond physical harm — dog attacks leave lasting emotional scars. Studies show that over 60% of dogs develop behavioural issues following an attack, affecting both them and their guardians.
At West & Jones, we believe walks should be moments of joy, not fear. That’s why we created the Playcoat — a protective coat designed to provide peace of mind and safeguard your dog from life-threatening injuries. More than just protection, it’s a life-saving investment in your dog’s safety and wellbeing.
Natural Cooling with Cotton
Cotton, as a natural fibre, is far more effective at keeping dogs cool in warm weather, drawing heat away from the body rather than trapping it like nylon alternatives.
Perfect for active, fluffy, or water-loving dogs, the coat can even be dunked in cool water to enhance its cooling effect.
