West & Jones
Protect them outdoors. Support them at home.
Protection in the Field
Inspired by the working dogs who love what heritage, The Buddy is the first jacket to put its armour where it matters — on the outside. British-made. Field-proven. Uncompromising.
The Strongest Fabric. Thoughtfully Comfortable.
The Strongest Fabric. Thoughtfully Comfortable.
Made for dogs who test their beds — and owners who value lasting quality.
testimonial
Real Stories, Real Relief
Behind every coat we make is a story — of loyalty, pain & anxiety
A Life Saver
“I now feel confident to take Sam for a walk, knowing he is protected. It will also keep him warm and dry in the bad weather. I am so impressed with the quality of the material and will also be purchasing the snood for added protection.”
Clare
Item purchased: Original Playcoat
This is a dog owner necessity!
"Dart never leaves the house without his armour, so I never have to see him hurt again."
Bea
Item purchased: Playcoat- Summer
Fantastic Coat
"Brought one of these fantastic coats for my 50+Kg house hippo to help protect against nipping while running around with other large breeds who like to herd. Impressive quality and customer service. The coat looks good and does everything it’s supposed to do."
William
Item purchased: Playcoat - Summer
Buddy
"Wow what can I say, arrived quickly, amazingly packaged with great pride in the workmanship. Can’t wait to try them out in October"
Jo
Item purchased: Buddy
Our Vocation
Our Journey to Save Dogs' Lives
"Flynn, my whippet was attacked, and honestly it was scariest moment of my life. No one speaks about dog attacks, so you don't know it was a problem until you're rushing to the vets and you don't know if you dog will be still with you tomorrow."
Lucy West LLB
Founder